In the spring of 2019, JAJA bar and restaurant opened in Bergen city, in Norway. The location is based in a more urban part of the city, with a wide range of ethnicity among residents. We based our target audience on people in the neighborhood (41,000 people live in the district, of which about 26% are immigrants), visiting tourists and generally happy locals in Bergen.
Our collaboration with JAJA started early on, developing the concept, name and visual identity. Our goal was to create a place that truly embraced all the different target groups and their backgrounds. We wanted to create a community, a place where everyone could feel a bit like home, whilst also enabling people to explore and gain new experiences.
